Are you wondering why you need a website when there is social media?

Don't worry you are not alone if you have asked that question. And there is certainly a case to be made for having both social media and a website, and I can help you set up your site. Social media is not a competitor it is just another outlet to get visibility for your business.

Search Engine Journal (SEJ) created an indepth post outlining the top eight reasons people visit websites these days.

1. We Want to Learn
2. We Want to Buy
3. We Want to Be Entertained
4. We Need Information
5. We Want to Be Inspired
6. We Want to Stay in Touch & Stay Informed
7. We Want to Feel Connected
8. We're Just Bored

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Social media is great if you want to show your product and interact with customers and potential customers. It is also a great way to publish your reviews. What it has difficulty doing is explaining your business, providing your location and service area, and even educating your customers..

A website will help you build your credibility and be a fantastic place to refer a customer to so they can see a big picture view of your company. You can include several things on your website that may get lost in a social media profile or page, examples are displaying your license and insured credentials if it applies to your business. You can display logos for any associations that you are a part of. And most importantly you can provide information about who you are and what sets you apart from your competitors.

Do you sponsor a youth sports team? Of course, you mention it on your social media, but how many will see it there? I think we all know how hard it can be to find information on various 'feeds' because the algorithm is always changing on various platforms. Once you post it, it may fly by and your customer never will see it, however, on your website, it is easy to find and stays in one place.

A website for your business can easily address 3 out of the 8 items on SEJ's list, it can help someone:

• Learn about your business
• Buy your goods/services (This isn't exclusive to an on-line store it also means buying services such as electrical, plumbing, heating services to name just a few. )
• Inform your potential customers about your services and how you can help them

Are you ready to create or update your site? Schedule a meeting with me and let's discuss your ideas and how I can help you.

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NOTE: I am not being paid for my mentions of people, articles, products, or books I used above nor do I receive referral compensation. The links I provide are for your convenience only.

Unless otherwise indicated I sourced the links provided while researching a post. Links that I provide at the request of another person/business will be noted, and if I am paid to provide a link I will disclose that information on the post in which it is applicable. All opinions are mine, regardless of whether or not I am compensated, and are not in any way influenced by the requesting party.

DISCLAIMER: This advice is general in nature and not to be taken as personal professional advice. This blog does not provide legal advice if you need legal advice, please contact an attorney directly.